Latest

general entertainment authority vendor — Photo by Mick Haupt on Pexels

general entertainment

The Complete Guide to Choosing a General Entertainment Authority Vendor for Independent Music Licensing on OTT Platforms

Choosing the right General Entertainment Authority vendor means securing a single source that can handle rights clearance, royalty calculation and compliance for independent music on OTT services. In practice, the vendor becomes the bridge between a streaming platform’s content strategy and the fragmented world of music publishing, delivering speed,

Disney Reorganizes ABC, Hulu, General Entertainment’s Marketing and Communications Departments — Photo by Sami  Abdullah on P

general entertainment

The Complete Guide to Disney's Marketing Reorganization and Unified General Entertainment Strategy

Disney’s 2024 marketing reorganization consolidates ABC and Hulu communications under a unified brand to streamline cross-channel advertising and boost its general entertainment authority. The move follows a wave of industry consolidations aimed at delivering consistent messaging across TV, streaming, and digital platforms. In my experience, this shift reshapes how