disney marketing reorg advertising

Disney Reorganizes ABC, Hulu, General Entertainment’s Marketing and Communications Departments — Photo by Luis Dalvan on Pexe

12% Myth Reveals General Entertainment Cost Surge

The 12% myth about a general entertainment cost surge is largely unfounded; the real drivers are Disney’s recent marketing reorganization and unified ad strategy. By merging ABC, Hulu and Disney+ under one advertising framework, brands see tighter budgets and more consistent messaging. Disney Marketing Reorg Advertising Fallout I watched