zee banglasonar launch
Spotlights Senior Delight: Zee BanglaSonar Powers General Entertainment Channel
Zee BanglaSonar is a new general entertainment channel in West Bengal that targets senior viewers, launching with a 15% increase in senior viewership in its first month. Within weeks the channel captured a noticeable share of the 55-plus audience, thanks to a mix of nostalgic dramas and accessible features. The